General and Scenic Ads
Good-Bye to Winter, Holiday, February 1949. There's a few creative
things happening in this ad: if you know San Francisco geography and the
architecture of the Golden Gate Bridge, you'll realize that this hole they're
teeing off on must be on a floating island at sea. Also, because this ad
came out a month before the CZ started, when the domes were still operating
on the Exposition Flyer, the road name on the dome in the lower painting
is "Western Pacific".
America's Newest, Most Beautiful Train, Holiday, April 1949.
"The Scenic Way to California" National Geographic, October 1949 (collection
of Dave Bilger)
"Look Up, Look Down, Look All Around." Art by Bruce Bomberger, Patterson
and Hall Advertising. National Geographic, date unknown.
"Look Up..." (they used this slogan a lot!). Art by Bruce Bomberger,
Patterson and Hall Advertising.
National Geographic, 1952.
"More to See, More to Do" ["Look Dad, it's Bambi!] National Geographic,
January 1957
The CZ on the Western Pacific's Clio Viaduct National Geographic, February,
1957
"Through the Rocky Mountains and the High Sierras...." National Geographic,
October 1957. Mike Tisdale writes, "the photo at Plainview shows an NYC
sleeper, the through car from New York, just ahead of the observation car.
Not too apparent on the scan, but visible on a paper print."
"The California Zephyr in the Colorado Rockies" National Geographic,
January 1958
"Winter Travel is Wonderful" National Geographic, October, 1958 (collection
of Dave Bilger).
"Landcruising." A departure from the
standard CZ ad style, this is essentially a short travelogue by Lucia Lewis,
Travel Editor for the Chicago Daily News. National Geographic, November
1960 (Collection of Nick Sayer)
"The Best Way Of All To See The Best of the
West." National Geographic, February 1962 (Collection of Nick Sayer).
"The New San Francisco Cable Car Room" National Geographic, February,
1962 (collection of Dave Bilger)
The California Zephyr in the Red Canyon of the Colorado River National
Geographic, February, 1963.
"People Say the Nicest Things..." Letters from passengers. National
Geographic, January 1964.
"After A Fascinating Day..." National
Geographic, February 1965 (Collection of Nick Sayer)
Rio Grande...Wonderland Railroad. National Geographic, September 1955.
Western Pacific's "Story-Board" Series
"Naturally, the Most Talked-About Train..." Time Magazine, March 27,
1950.
"Cinerama Holiday" National Geographic, December,1955. For more information
on the CZ's participation in this film, go to the exhibit hall "The
CZ as Movie Star".
"To California...." Travel from one passenger's point of view. National
Geographic, date unknown
"I Know Why"...The Nellie O'Grady story. From National Geographic,
May 1956
"The Private Car of Mr. and Mrs. Henderson" National Geographic, November
1956
"Room to Roam" National Geographic, December 1956.
"Executive Decision at Bear Ranch Creek" From the 1957 Western Pacific
Annual Report.
Western Pacific's "Cartoon" Series
"The Most Talked About Train in the Country" National Geographic, October
1953
"The Best Loved Train in America" National Geographic, date unknown.
"Curious?" National Geographic, date unknown.
"The Most Talked About Train in the Country" (This was a recurring
theme in CZ advertising) National Geographic, December 1950.
"You'll See More..." National Geographic,
sometime in 1951. (Collection of Nick Sayer)
"Talk About Scenery...Talk About Fun"
National Geographic, November 1951 (Collection of Nick Sayer)
"Once Upon a Time...But Now..." National
Geographic, January 1952 (Collection of Nick Sayer)
"The Only Vista-Dome Streamliner to San Francisco",
National Geographic, April, 1952 (Collection of Nick Sayer)
"See the Greatest Show on Earth", also
includes quote from Lucius Beebe. National Geographic, October, 1952 (Collection
of Nick Sayer)
"Talk About Exclusives...." National Geographic, November, 1952 (collection
of John Mosbarger).
"Designed and Timed for Sightseeing"
National Geographi, March 1953 (Collection of Nick Sayer)
"You'll Be Surprised..." National Geographic, March 1954.
"Seasoned With Scenery" National Geographic, November 1954.
"Bon Voyage...Or How to Turn a Business Trip into a Two-Day Vacation"
National Geographic, February, 1955.
Burlington Routes Zephyr Ads
"Colorado
- By Way of the Zephyrs" National Geographic, April 1950 (Collection
of Nick Sayer)
"Colorful
Colorado" National Geographic, May 1951. (Collection of Nick Sayer)
"Burlington
Invites You Everywhere West" National Geographic, April 1958. (Collection
of Nick Sayer).
Equipment Manufacturer's Ads
EMD's CZ Locomotives National Geographic, July 1949
Standard Oil's RPM Delo Diesel Oil. This painting was done in commemoration
of the inauguration of the CZ, and later appeared on a number of WP publications.
(July 1949, Fortune Magazine).
Standard
Oil's RPM Delo Diesel Oil. A lesser known Delo ad...this one didn't
receive such wide spread use of its painting as the ad above. (Saturday
Evening Post, 1949; exact date unknown)
"A Great New Train - The California Zephyr."
National Geographic, April 1949 (Collection of Nick Sayer)
"Revolution on Rails" Budd's advertisement for the new Western Pacific
"Zephyrette", with a gorgeous Leslie Ragan painting. National Geographic,
date unknown.
